Preference Red
No. 297 · Farrow & Ball
RedView Preference Red No. 297 on the Farrow & Ball site ↗Hex
#6F4449
LRV
8
Family
Red
No. 297
Color profile
Light value
8 · Very deep
Undertone
Warm warm, red lean
Family
Red Also reads brown
“Preference Red is the deepest of our reds and is named in honor of our original trade name, Preference Paints.”— Farrow & Ball
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 8 Very deep · absorbs most light for a dramatic, saturated look
Coordinating colors
A working palette built around Preference RedThis colorPreference RedFarrow & Ball · No. 297
CoordinatingLancaster YellowFarrow & Ball · No. 249CoordinatingSlipper SatinFarrow & Ball · No. 2004CoordinatingMenagerieFarrow & Ball · No. 63Similar colors
Tap any color to comparePreference Red vs Deep Reddish Brown No.W101
8LRV8
#6F4449Hex#6A453F
RedFamilyBrown
warm, red leanUndertonewarm, peach lean
Preference Red vs Brinjal
8LRV7
#6F4449Hex#5E4449
RedFamilyPurple
warm, red leanUndertonewarm, red lean
Preference Red vs Eating Room Red
8LRV11
#6F4449Hex#8B4D4F
RedFamilyRed
warm, red leanUndertonewarm, peach lean
Preference Red vs Radicchio
8LRV11
#6F4449Hex#924951
RedFamilyRed
warm, red leanUndertonewarm, red lean
Preference Red vs Etruscan Red
8LRV11
#6F4449Hex#805348
RedFamilyBrown
warm, red leanUndertonewarm, peach lean
Preference Red vs Pelt
8LRV7
#6F4449Hex#53454F
RedFamilyPurple
warm, red leanUndertonecool, pink lean
Similar colors from other brands
Tap any color to comparePreference Red vs Formal Maroon
8LRV8
#6F4449Hex#70474B
RedFamilyRed
warm, red leanUndertonewarm, red lean
Formal Maroon is very close match compared with Preference Red.
Preference Red vs Red Red Wine
8LRV7
#6F4449Hex#71424A
RedFamilyRed
warm, red leanUndertonewarm, red lean
Red Red Wine is very close match · leans redder compared with Preference Red.
Preference Red vs Ruby Dusk
8LRV9
#6F4449Hex#6D4243
RedFamilyRed
warm, red leanUndertonewarm, peach lean
Ruby Dusk is very close match · warmer compared with Preference Red.
Preference Red vs Stoic
8LRV7
#6F4449Hex#6D3F48
RedFamilyPurple
warm, red leanUndertonewarm, red lean
Stoic is very close match · leans redder compared with Preference Red.
Preference Red vs Rumors
8LRV8
#6F4449Hex#744245
RedFamilyRed
warm, red leanUndertonewarm, red lean
Rumors is very close match · warmer compared with Preference Red.
Preference Red vs Merlot
8LRV7
#6F4449Hex#723F45
RedFamilyRed
warm, red leanUndertonewarm, red lean
Merlot is very close match · leans redder compared with Preference Red.
Preference Red vs Merlot
8LRV7
#6F4449Hex#663F44
RedFamilyRed
warm, red leanUndertonewarm, red lean
Merlot is very close match · 1 points darker compared with Preference Red.
Preference Red vs New London Burgundy
8LRV10
#6F4449Hex#754B4E
RedFamilyRed
warm, red leanUndertonewarm, red lean
New London Burgundy is very close match · 2 points lighter compared with Preference Red.
Preference Red vs Deep Maroon
8LRV7
#6F4449Hex#623F45
RedFamilyRed
warm, red leanUndertonewarm, red lean
Deep Maroon is close match · 1 points darker · leans greener compared with Preference Red.
Preference Red vs Cordovan
8LRV6
#6F4449Hex#5F3D3F
RedFamilyBrown
warm, red leanUndertonewarm, red lean
Cordovan is close match · 2 points darker · leans greener compared with Preference Red.
Preference Red, answered
What is the LRV of Preference Red?
Preference Red (No. 297) by Farrow & Ball has a Light Reflectance Value of 8, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the very dark range.
Is Preference Red a warm or cool color?
Preference Red has a warm undertone (warm, red lean).
What is the closest match to Preference Red from another brand?
The closest cross-brand match to Preference Red is Formal Maroon (PPU1-14) by Behr, very close match.
Farrow & Ball · No. 297
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