New London Burgundy
HC-61 · Benjamin Moore
RedView New London Burgundy HC-61 on the Benjamin Moore site ↗Hex
#754B4E
LRV
10
Family
Red
HC-61
Color profile
Light value
10 · Very deep
Undertone
Warm warm, red lean
Family
Red Also reads brown
“A distinguished deep red with brown undertones.”— Benjamin Moore
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 10 Very deep · absorbs most light for a dramatic, saturated look
Coordinating colors
A working palette built around New London BurgundyThis colorNew London BurgundyBenjamin Moore · HC-61
CoordinatingAlabasterBenjamin Moore · OC-129CoordinatingChantilly LaceBenjamin Moore · OC-65CoordinatingAnnapolis GrayBenjamin Moore · HC-176CoordinatingSeapearlBenjamin Moore · OC-19Similar colors
Tap any color to compareNew London Burgundy vs Beaujolais
10LRV11
#754B4EHex#774D4A
RedFamilyRed
warm, red leanUndertonewarm, peach lean
New London Burgundy vs Ruby Dusk
10LRV9
#754B4EHex#6D4243
RedFamilyRed
warm, red leanUndertonewarm, peach lean
New London Burgundy vs Plum Raisin
10LRV10
#754B4EHex#7C4547
RedFamilyBrown
warm, red leanUndertonewarm, peach lean
New London Burgundy vs Sweet Rosy Brown
10LRV11
#754B4EHex#7E4A46
RedFamilyBrown
warm, red leanUndertonewarm, peach lean
Similar colors from other brands
Tap any color to compareNew London Burgundy vs Chianti
10LRV10
#754B4EHex#72494A
RedFamilyRed
warm, red leanUndertonewarm, peach lean
Chianti is very close match compared with New London Burgundy.
New London Burgundy vs Formal Maroon
10LRV8
#754B4EHex#70474B
RedFamilyRed
warm, red leanUndertonewarm, red lean
Formal Maroon is very close match · 2 points darker compared with New London Burgundy.
New London Burgundy vs Preference Red
10LRV8
#754B4EHex#6F4449
RedFamilyRed
warm, red leanUndertonewarm, red lean
Preference Red is very close match · 2 points darker compared with New London Burgundy.
New London Burgundy vs Rumors
10LRV8
#754B4EHex#744245
RedFamilyRed
warm, red leanUndertonewarm, red lean
Rumors is close match · 2 points darker · leans redder compared with New London Burgundy.
New London Burgundy vs Red Red Wine
10LRV7
#754B4EHex#71424A
RedFamilyRed
warm, red leanUndertonewarm, red lean
Red Red Wine is close match · 3 points darker · leans redder compared with New London Burgundy.
New London Burgundy vs Stoic
10LRV7
#754B4EHex#6D3F48
RedFamilyPurple
warm, red leanUndertonewarm, red lean
Stoic is close match · 3 points darker · leans redder compared with New London Burgundy.
New London Burgundy vs Merlot
10LRV7
#754B4EHex#663F44
RedFamilyRed
warm, red leanUndertonewarm, red lean
Merlot is close match · 3 points darker · cooler compared with New London Burgundy.
New London Burgundy vs Carriage Door
10LRV8
#754B4EHex#6E423E
RedFamilyBrown
warm, red leanUndertonewarm, peach lean
Carriage Door is close match · 2 points darker · warmer compared with New London Burgundy.
New London Burgundy vs Alaea
10LRV12
#754B4EHex#81585B
RedFamilyBrown
warm, red leanUndertonewarm, red lean
Alaea is close match · 3 points lighter compared with New London Burgundy.
Palettes with New London Burgundy
New London Burgundy, answered
What is the LRV of New London Burgundy?
New London Burgundy (HC-61) by Benjamin Moore has a Light Reflectance Value of 10, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the very dark range.
Is New London Burgundy a warm or cool color?
New London Burgundy has a warm undertone (warm, red lean).
What is the closest match to New London Burgundy from another brand?
The closest cross-brand match to New London Burgundy is Chianti (PPG13-06) by PPG, very close match.
Benjamin Moore · HC-61
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