Carter Plum
CW-355 · Benjamin Moore
PurpleView Carter Plum CW-355 on the Benjamin Moore site ↗Hex
#734450
LRV
10
Family
Purple
CW-355
Color profile
Light value
10 · Very deep
Undertone
Warm warm, red lean
Family
Purple Also reads brown
“This deep, inviting shade of plum traces its history to the 18th century, when it was once made using umber pigments.”— Benjamin Moore
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 10 Very deep · absorbs most light for a dramatic, saturated look
Coordinating colors
A working palette built around Carter PlumSimilar colors from other brands
Tap any color to compareCarter Plum vs Red Red Wine
10LRV7
#734450Hex#71424A
PurpleFamilyRed
warm, red leanUndertonewarm, red lean
Red Red Wine is very close match · 3 points darker · warmer compared with Carter Plum.
Carter Plum vs Stoic
10LRV7
#734450Hex#6D3F48
PurpleFamilyPurple
warm, red leanUndertonewarm, red lean
Stoic is very close match · 3 points darker · warmer compared with Carter Plum.
Carter Plum vs Chilled Wine
10LRV8
#734450Hex#6D4052
PurpleFamilyPurple
warm, red leanUndertonecool, red lean
Chilled Wine is close match · 2 points darker · cooler compared with Carter Plum.
Carter Plum vs Preference Red
10LRV8
#734450Hex#6F4449
PurpleFamilyRed
warm, red leanUndertonewarm, red lean
Preference Red is close match · 2 points darker · warmer compared with Carter Plum.
Carter Plum vs Maroon
10LRV10
#734450Hex#794E5C
PurpleFamilyRed
warm, red leanUndertonecool, red lean
Maroon is close match · cooler compared with Carter Plum.
Carter Plum vs Fine Wine
10LRV10
#734450Hex#744E5B
PurpleFamilyPurple
warm, red leanUndertonecool, red lean
Fine Wine is close match · leans greener compared with Carter Plum.
Carter Plum vs Merlot
10LRV7
#734450Hex#663F44
PurpleFamilyRed
warm, red leanUndertonewarm, red lean
Merlot is close match · 3 points darker · leans greener compared with Carter Plum.
Carter Plum vs Fine Wine
10LRV7
#734450Hex#723941
PurpleFamilyRed
warm, red leanUndertonewarm, red lean
Fine Wine is close match · 3 points darker · warmer compared with Carter Plum.
Carter Plum vs Deep Maroon
10LRV7
#734450Hex#623F45
PurpleFamilyRed
warm, red leanUndertonewarm, red lean
Deep Maroon is close match · 3 points darker · leans greener compared with Carter Plum.
The full strip
Light to dark · hover to open a colorPalettes with Carter Plum
Carter Plum, answered
What is the LRV of Carter Plum?
Carter Plum (CW-355) by Benjamin Moore has a Light Reflectance Value of 10, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the dark range.
Is Carter Plum a warm or cool color?
Carter Plum has a warm undertone (warm, red lean).
What is the closest match to Carter Plum from another brand?
The closest cross-brand match to Carter Plum is Red Red Wine (PPG1049-7) by PPG, very close match · 3 points darker · warmer.
Benjamin Moore · CW-355
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