Magic Magenta
PPG1180-7 · PPG
PurpleView Magic Magenta PPG1180-7 on the PPG site ↗Hex
#7F4774
LRV
10
Family
Purple
PPG1180-7
Color profile
Light value
10 · Very deep
Undertone
Cool cool, pink lean
Family
Purple Also reads pink
“At LRV 10, Magic Magenta is a dark purple that absorbs most light. Magic Magenta carries a cool undertone.”— PPG
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 10 Very deep · absorbs most light for a dramatic, saturated look
Coordinating colors
A working palette built around Magic MagentaThis colorMagic MagentaPPG · PPG1180-7
CoordinatingOatmealPPG · PPG1023-1CoordinatingAlpaca WoolPPG · PPG14-19CoordinatingDelicate WhitePPG · PPG1001-1Similar colors
Tap any color to compareMagic Magenta vs Grape Juice
10LRV14
#7F4774Hex#905284
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Magic Magenta vs Cleopatra'S Gown
10LRV12
#7F4774Hex#795088
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Magic Magenta vs Perfectly Purple
10LRV9
#7F4774Hex#694878
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Magic Magenta vs Royal Plum
10LRV7
#7F4774Hex#654161
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Magic Magenta vs Wild Plum
10LRV10
#7F4774Hex#83455D
PurpleFamilyPurple
cool, pink leanUndertonecool, red lean
Magic Magenta vs Royal Lilac
10LRV15
#7F4774Hex#835995
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Similar colors from other brands
Tap any color to compareMagic Magenta vs Purple Davenport
10LRV10
#7F4774Hex#7A4B70
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Purple Davenport is very close match · leans greener compared with Magic Magenta.
Magic Magenta vs Cosmic Berry
10LRV11
#7F4774Hex#7E4883
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Cosmic Berry is close match · cooler compared with Magic Magenta.
Magic Magenta vs Summer Plum
10LRV10
#7F4774Hex#7B3C63
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Summer Plum is close match · warmer compared with Magic Magenta.
Magic Magenta vs Xoxo
10LRV13
#7F4774Hex#91507B
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Xoxo is close match · 3 points lighter · warmer compared with Magic Magenta.
Magic Magenta, answered
What is the LRV of Magic Magenta?
Magic Magenta (PPG1180-7) by PPG has a Light Reflectance Value of 10, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the dark range.
Is Magic Magenta a warm or cool color?
Magic Magenta has a cool undertone (cool, pink lean).
What is the closest match to Magic Magenta from another brand?
The closest cross-brand match to Magic Magenta is Purple Davenport (1003-3A) by Valspar, very close match · leans greener.
PPG · PPG1180-7
See Magic Magenta on your own home.
Set up a free account, upload one photo, and see exactly how Magic Magenta looks on your walls.
Free to start. No credit card.