London Clay
No. 244 · Farrow & Ball
BrownView London Clay No. 244 on the Farrow & Ball site ↗Hex
#736660
LRV
14
Family
Brown
No. 244
Color profile
Light value
14 · Very deep
Undertone
Warm warm, golden lean
Family
Brown
“London Clay is loaded with magenta pigment for a rich, earthy hue that creates the most charismatic and elegant of rooms.”— Farrow & Ball
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 14 Very deep · absorbs most light for a dramatic, saturated look
Coordinating colors
A working palette built around London ClayThis colorLondon ClayFarrow & Ball · No. 244
CoordinatingHardwick WhiteFarrow & Ball · No. 5CoordinatingBoneFarrow & Ball · No. 15CoordinatingPotted ShrimpFarrow & Ball · No. 9906Similar colors
Tap any color to compareLondon Clay vs Salon Drab
14LRV13
#736660Hex#706556
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
London Clay vs Pantalon
14LRV13
#736660Hex#6E6656
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
London Clay vs Broccoli Brown
14LRV18
#736660Hex#827462
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
London Clay vs Down Pipe
14LRV13
#736660Hex#606565
BrownFamilyGray
warm, golden leanUndertonecool, teal cast
London Clay vs Reduced Green
14LRV10
#736660Hex#5C594B
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
London Clay vs Beetle Black No.G16
14LRV11
#736660Hex#585C5D
BrownFamilyGray
warm, golden leanUndertonecool neutral
Similar colors from other brands
Tap any color to compareLondon Clay vs Nutshell
14LRV14
#736660Hex#756761
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
Nutshell is near-identical compared with London Clay.
London Clay vs Garret Gray
14LRV15
#736660Hex#756861
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
Garret Gray is near-identical compared with London Clay.
London Clay vs Mountain Ridge
14LRV14
#736660Hex#75665E
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
Mountain Ridge is very close match compared with London Clay.
London Clay vs Wright Brown
14LRV13
#736660Hex#71635E
BrownFamilyBrown
warm, golden leanUndertonewarm, peach lean
Wright Brown is very close match compared with London Clay.
London Clay vs Bold Brandy
14LRV14
#736660Hex#796660
BrownFamilyBrown
warm, golden leanUndertonewarm, peach lean
Bold Brandy is close match · leans redder compared with London Clay.
London Clay vs Gateway Arch
14LRV16
#736660Hex#7A6B61
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
Gateway Arch is close match · 2 points lighter · warmer compared with London Clay.
London Clay vs Eagle Eye
14LRV14
#736660Hex#736665
BrownFamilyBrown
warm, golden leanUndertonewarm, peach cast
Eagle Eye is close match · cooler compared with London Clay.
London Clay vs Summer Sparrow
14LRV15
#736660Hex#7B685F
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
Summer Sparrow is close match · warmer compared with London Clay.
London Clay vs Bear Creek
14LRV16
#736660Hex#726A62
BrownFamilyGreige
warm, golden leanUndertonewarm, golden cast
Bear Creek is close match · 2 points lighter · leans greener compared with London Clay.
London Clay vs Devonwood Taupe
14LRV17
#736660Hex#806D60
BrownFamilyBrown
warm, golden leanUndertonewarm, golden lean
Devonwood Taupe is close match · 3 points lighter · warmer compared with London Clay.
London Clay, answered
What is the LRV of London Clay?
London Clay (No. 244) by Farrow & Ball has a Light Reflectance Value of 14, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the dark range.
Is London Clay a warm or cool color?
London Clay has a warm undertone (warm, golden lean).
What is the closest match to London Clay from another brand?
The closest cross-brand match to London Clay is Nutshell (SW 6040) by Sherwin-Williams, near-identical.
Farrow & Ball · No. 244
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