Imperial Purple No.W40
No. W40 · Farrow & Ball
PurpleView Imperial Purple No.W40 No. W40 on the Farrow & Ball site ↗Hex
#51516A
LRV
9
Family
Purple
No. W40
Color profile
Light value
9 · Very deep
Undertone
Cool cool, violet lean
Family
Purple
“Deep Imperial Purple transforms dining rooms and other intimate spaces, creating a luxurious look and enveloping feel.”— Farrow & Ball
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 9 Very deep · absorbs most light for a dramatic, saturated look
Coordinating colors
A working palette built around Imperial Purple No.W40This colorImperial Purple No.W40Farrow & Ball · No. W40
CoordinatingEntrance Hall PinkFarrow & Ball · No. 61CoordinatingBlackenedFarrow & Ball · No. 2011CoordinatingDead SalmonFarrow & Ball · No. 28Similar colors
Tap any color to compareImperial Purple No.W40 vs Drawing Room Blue
9LRV8
#51516AHex#465172
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Imperial Purple No.W40 vs Serge
9LRV7
#51516AHex#414B67
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Imperial Purple No.W40 vs Blue Maize No.CB11
9LRV6
#51516AHex#3F4666
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Imperial Purple No.W40 vs Bible Black
9LRV6
#51516AHex#464454
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Imperial Purple No.W40 vs Titmouse Blue No.W24
9LRV5
#51516AHex#3F3E4C
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Imperial Purple No.W40 vs Dinnerware
9LRV10
#51516AHex#455B82
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Similar colors from other brands
Tap any color to compareImperial Purple No.W40 vs Magic Spell
9LRV8
#51516AHex#544F66
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Magic Spell is very close match · warmer compared with Imperial Purple No.W40.
Imperial Purple No.W40 vs When Worlds Collide
9LRV9
#51516AHex#4F546D
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
When Worlds Collide is very close match · leans greener compared with Imperial Purple No.W40.
Imperial Purple No.W40 vs Lap Of Luxury
9LRV9
#51516AHex#515366
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Lap Of Luxury is close match · warmer compared with Imperial Purple No.W40.
Imperial Purple No.W40 vs Chinaberry
9LRV7
#51516AHex#464960
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Chinaberry is close match · 2 points darker compared with Imperial Purple No.W40.
Imperial Purple No.W40 vs Dark Lilac
9LRV10
#51516AHex#544D6D
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Dark Lilac is close match · 2 points lighter · leans redder compared with Imperial Purple No.W40.
Imperial Purple No.W40 vs Elegant Navy
9LRV8
#51516AHex#48516A
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Elegant Navy is close match · leans greener compared with Imperial Purple No.W40.
Imperial Purple No.W40 vs Blackberry Wine
9LRV8
#51516AHex#48445E
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Blackberry Wine is close match · leans redder compared with Imperial Purple No.W40.
Imperial Purple No.W40 vs Ripe Berry
9LRV10
#51516AHex#5C5666
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Ripe Berry is close match · 1 points lighter · warmer compared with Imperial Purple No.W40.
The full strip
Light to dark · hover to open a colorImperial Purple No.W40, answered
What is the LRV of Imperial Purple No.W40?
Imperial Purple No.W40 (No. W40) by Farrow & Ball has a Light Reflectance Value of 9, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the very dark range.
Is Imperial Purple No.W40 a warm or cool color?
Imperial Purple No.W40 has a cool undertone (cool, violet lean).
What is the closest match to Imperial Purple No.W40 from another brand?
The closest cross-brand match to Imperial Purple No.W40 is Magic Spell (PPG1173-7) by PPG, very close match · warmer.
Farrow & Ball · No. W40
See Imperial Purple No.W40 on your own home.
Set up a free account, upload one photo, and see exactly how Imperial Purple No.W40 looks on your walls.
Free to start. No credit card.

