Grape Gum
2068-20 · Benjamin Moore
PurpleView Grape Gum 2068-20 on the Benjamin Moore site ↗Hex
#413D6D
LRV
7
Family
Purple
2068-20
Color profile
Light value
7 · Very deep
Undertone
Cool cool, violet lean
Family
Purple Also reads black
“A classic purple that can go in both a playful and sophisticated direction.”— Benjamin Moore
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 7 Very deep · absorbs most light for a dramatic, saturated look
Coordinating colors
A working palette built around Grape GumThis colorGrape GumBenjamin Moore · 2068-20
CoordinatingWhite HeronBenjamin Moore · OC-57CoordinatingSteamBenjamin Moore · AF-15CoordinatingHeavenBenjamin Moore · 2118-70CoordinatingWishBenjamin Moore · AF-680Similar colors
Tap any color to compareGrape Gum vs Starry Night Blue
7LRV8
#413D6DHex#334076
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Grape Gum vs Blue
7LRV6
#413D6DHex#233872
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Grape Gum vs Gentle Violet
7LRV7
#413D6DHex#523C68
PurpleFamilyPurple
cool, violet leanUndertonecool, pink lean
Grape Gum vs Midnight Navy
7LRV5
#413D6DHex#333356
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Similar colors from other brands
Tap any color to compareGrape Gum vs Valiant Violet
7LRV6
#413D6DHex#3E4371
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Valiant Violet is close match · leans greener compared with Grape Gum.
Grape Gum vs Izmir Purple
7LRV7
#413D6DHex#4D426E
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Izmir Purple is close match · warmer compared with Grape Gum.
Grape Gum vs Spirit Blue
7LRV4
#413D6DHex#2F3465
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Spirit Blue is close match · 3 points darker · cooler compared with Grape Gum.
Grape Gum vs Imperial Purple
7LRV8
#413D6DHex#534A77
PurpleFamilyPurple
cool, violet leanUndertonecool, violet lean
Imperial Purple is close match · warmer compared with Grape Gum.
Grape Gum vs Jazzy Blue
7LRV6
#413D6DHex#323F76
PurpleFamilyBlue
cool, violet leanUndertonecool, violet lean
Jazzy Blue is close match · 2 points darker · cooler compared with Grape Gum.
The full strip
Light to dark · hover to open a colorPalettes with Grape Gum
Grape Gum, answered
What is the LRV of Grape Gum?
Grape Gum (2068-20) by Benjamin Moore has a Light Reflectance Value of 7, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the very dark range.
Is Grape Gum a warm or cool color?
Grape Gum has a cool undertone (cool, violet lean).
What is the closest match to Grape Gum from another brand?
The closest cross-brand match to Grape Gum is Valiant Violet (SW 6818) by Sherwin-Williams, close match · leans greener.
Benjamin Moore · 2068-20
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