P110-6
Color profile
Light value
17 · Deep
Undertone
Cool cool, pink lean
Family
Purple Also reads pink
“Organic and delicious, Wild Berry is a fresh magenta that looks like it was picked just in time for your morning smoothie.”— Behr
Where it sits on the light scale
0 · Absolute black100 · Pure white
LRV 17 Deep · absorbs more light than it reflects
Coordinating colors
A working palette built around Wild BerryThis colorWild BerryBehr · P110-6
CoordinatingQuietudeBehr · 770E-1CoordinatingIvory InvitationBehr · 310A-1CoordinatingArt DistrictBehr · MQ2-57Similar colors
Tap any color to compareWild Berry vs Love Poem
17LRV18
#A15D8CHex#A06582
PurpleFamilyPurple
cool, pink leanUndertonecool, red lean
Wild Berry vs Xoxo
17LRV13
#A15D8CHex#91507B
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Wild Berry vs Chakra
17LRV15
#A15D8CHex#8B5E8F
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Wild Berry vs Sophisticated Lilac
17LRV19
#A15D8CHex#956C87
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Wild Berry vs Beauty Queen
17LRV20
#A15D8CHex#BE5C87
PurpleFamilyPink
cool, pink leanUndertonecool, red lean
Wild Berry vs Hot Pink
17LRV15
#A15D8CHex#AC4D74
PurpleFamilyPink
cool, pink leanUndertonecool, red lean
Similar colors from other brands
Tap any color to compareWild Berry vs Bermuda Onion
17LRV17
#A15D8CHex#9D5A8F
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Bermuda Onion is very close match · cooler compared with Wild Berry.
Wild Berry vs Berry Pretty
17LRV17
#A15D8CHex#996084
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Berry Pretty is close match · leans greener compared with Wild Berry.
Wild Berry vs Felicia
17LRV20
#A15D8CHex#AE668E
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Felicia is close match · 3 points lighter · warmer compared with Wild Berry.
Wild Berry vs Flowering Raspberry
17LRV21
#A15D8CHex#A16C94
PurpleFamilyPurple
cool, pink leanUndertonecool, pink lean
Flowering Raspberry is close match · 4 points lighter · leans greener compared with Wild Berry.
Wild Berry, answered
What is the LRV of Wild Berry?
Wild Berry (P110-6) by Behr has a Light Reflectance Value of 17, so it absorbs most of the light that hits it. On the 0–100 scale that places it in the dark range.
Is Wild Berry a warm or cool color?
Wild Berry has a cool undertone (cool, pink lean).
What is the closest match to Wild Berry from another brand?
The closest cross-brand match to Wild Berry is Bermuda Onion (PPG1252-7) by PPG, very close match · cooler.
Behr · P110-6
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