Same name, different colors
Pure White: 2 paint colors share this name.
Benjamin Moore and Sherwin-Williams each sell a color called Pure White. They are close in name only. Here is how they actually differ.
Side by side
Set next to each other, the differences in value and undertone show up immediately.
Benjamin MoorePure WhiteOC-64 · #E5E7E4LRV79LightnessVery LightUndertoneWarmView Benjamin Moore OC-64
Sherwin-WilliamsPure WhiteSW 7005 · #EDECE6LRV84LightnessVery LightUndertoneWarmView Sherwin-Williams SW 7005
What actually differs
Computed from measured values, not marketing descriptions.
OC-64 is 5 points darker than SW 7005.
Pure White · 2 brands
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