Same name, different colors
Innocence: 3 paint colors share this name.
Behr, Benjamin Moore and Sherwin-Williams each sell a color called Innocence. They are close in name only. Here is how they actually differ.
Side by side
Set next to each other, the differences in value and undertone show up immediately.
BehrInnocenceW-D-720 · #FBEFDALRV87LightnessVery LightUndertoneWarmView Behr W-D-720
Benjamin MooreInnocence2055-70 · #D1EFF1LRV79LightnessVery LightUndertoneCoolView Benjamin Moore 2055-70
Sherwin-WilliamsInnocenceSW 6302 · #EBD1CFLRV68LightnessLightUndertoneWarmView Sherwin-Williams SW 6302
What actually differs
Computed from measured values, not marketing descriptions.
W-D-720 is 8 points lighter and warmer than 2055-70.
W-D-720 is 19 points lighter than SW 6302.
2055-70 is 11 points lighter and cooler than SW 6302.
Innocence · 3 brands
Stop comparing chips. See it on your wall.
Upload one photo and see each brand’s Innocence on your own walls before you buy a sample.
Free to start. No credit card.