Paint Color Labs
Home Paint colors Etiquette
Same name, different colors

Etiquette: 2 paint colors share this name.

Behr and Benjamin Moore each sell a color called Etiquette. They are close in name only. Here is how they actually differ.

Side by side

Set next to each other, the differences in value and undertone show up immediately.

BehrEtiquetteS120-2 · #E2D0D6LRV66LightnessLightUndertoneCoolView Behr S120-2
Benjamin MooreEtiquetteAF-50 · #E5E0D5LRV74LightnessVery LightUndertoneWarmView Benjamin Moore AF-50

The numbers

BrandCodeHexLRVUndertoneFamily
BehrS120-2#E2D0D666CoolPink
Benjamin MooreAF-50#E5E0D574WarmGreige

What actually differs

Computed from measured values, not marketing descriptions.

S120-2 is 8 points darker and cooler than AF-50.

Etiquette · 2 brands

Stop comparing chips. See it on your wall.

Upload one photo and see each brand’s Etiquette on your own walls before you buy a sample.

Free to start. No credit card.

Saved to your Color LabOpen in Studio →